With the opening his first store in 1994, Steven Alan quickly became known not only for the emergence of the casual cool world of shirting, but also his special finds and curated pieces from up and coming designers. Recognizing the need to assist those emerging designers in navigating the build out of their wholesale business while continuing to nurture and preserve the brand itself, the Steven Alan Showroom was launched in 1997.

Twenty years later, and now under the leadership of Samantha Smith, the showroom maintains its dedication, professionalism and enthusiastic approach to growing and nurturing both emerging and established brands across a wide spectrum of apparel and accessories. The showroom looks for a quality aesthetic and interesting distinctiveness from the designers it represents.

The Steven Alan Showrooms are nestled in the Tribeca neighborhood of NYC and in the Cooper Building in downtown Los Angeles.



Assisting emerging and established brands in maximizing their wholesale sales in a brand right manner, accomplished by providing access to a significant and ever increasing group of retailers and generating orders and brand recognition through sales professionals in partnership with the designers.